Re: NEED SAS examples on Conjoint Analysis and MDS

danny_kurnia@YAHOO.COM wrote:
>Hi guys,
>
>Anybody here know or has good examples of SAS code of Conjoint Analysis
>or MDS ? I'll really appreciate if any of you can share to me,
>especially if it is related to perceptual map cases.
>
>Thanks
>
>Danny

Well, the place to look is in the SAS OnlineDoc(R). You have a copy at
your site, since it comes with your installation. And there are free copies
on the internet, including this one at SAS:

http://support.sas.com/onlinedoc/913/docMainpage.jsp

For conjoint analysis, look in the SAS/STAT section under PROC TRANSREG.
Under 'examples', the 2nd and 3rd examples are metric and non-metric
conjoint analysis.

As for MDS, just look at the same docs for PROC MDS.

Now. Are you sure that MDS and conjoint analysis are *appropriate*
for your data? What are your data, and your data sources, and your
meta-data, and your study hypotheses?

HTH,
David
--
David L. Cassell
mathematical statistician
Design Pathways
3115 NW Norwood Pl.
Corvallis OR 97330

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Great advice David, I've been browsing around SAS site and other
internet resources to find more about it.
You asked very good questions, well basically..
My goal is to do perceptual mapping (positioning map) for several
brands.
I'll ask the respondent to score several characteristics/attributes of
differents brands. Let say, I have 5 brands and each brand has 10
differents attributes which which will be scored based on likert scale.
I am not really sure what kind of analysis that suitable and can
produce perceptual mapping, therefore really appreciate your comments
or example of plotting perceptual mapping if any.

Thanks a lot guys.

Regards

Danny
What are your data, and your data sources, and your
> meta-data, and your study hypotheses?
David L Cassell wrote:
> danny_kurnia@YAHOO.COM wrote:
> >Hi guys,
> >
> >Anybody here know or has good examples of SAS code of Conjoint Analysis
> >or MDS ? I'll really appreciate if any of you can share to me,
> >especially if it is related to perceptual map cases.
> >
> >Thanks
> >
> >Danny
>
> Well, the place to look is in the SAS OnlineDoc(R). You have a copy at
> your site, since it comes with your installation. And there are free copies
> on the internet, including this one at SAS:
>
> http://support.sas.com/onlinedoc/913/docMainpage.jsp
>
> For conjoint analysis, look in the SAS/STAT section under PROC TRANSREG.
> Under 'examples', the 2nd and 3rd examples are metric and non-metric
> conjoint analysis.
>
> As for MDS, just look at the same docs for PROC MDS.
>
> Now. Are you sure that MDS and conjoint analysis are *appropriate*
> for your data? What are your data, and your data sources, and your
> meta-data, and your study hypotheses?
>
> HTH,
> David
> --
> David L. Cassell
> mathematical statistician
> Design Pathways
> 3115 NW Norwood Pl.
> Corvallis OR 97330
>
> __________________________________________________ _______________
> Use your PC to make calls at very low rates
> https://voiceoam.pcs.v2s.live.com/partnerredirect.aspx